How To Be A Good Tromaville Citizen
A guide on fan promotion for Troma by Justin Channell

If you're a Troma fan, you probably know that the economic blacklisting from the big 6 media conglomorates that now have control of how everyone in the world thinks has affected Troma in many ways. Over the past 30 years, it's been the fans' duty to keep Troma alive and now in 2004, that fan support is even more important to Troma, due to the ongoing greed of the big media conglomorates. This is why Tromatized! has decided to post several ideas to help Troma stay afloat in a sea of conglomorate sharks.

1. Buy more Troma DVDs.
Yeah, it may sound like a shameless pitch for Troma movies, but it's true. Troma movies have limited theatrical releases, because they can't make it to your local cineplex, due to the monopoly created by movie studios being allowed to own theaters (thank you, Mr. Reagan) and there's no way they can ever make back their budgets by theatrical showings alone. Each Troma DVD you buy supports the studio. If the films don't sell, there won't be many more.

2. Get your local video store to carry Troma movies.
This one's a bit tough. You have to somehow convince your local video store (but don't bother with Blockbuster and other conglomorates. I think Hollywood Video's the only one that will deal with Troma) to stock Troma movies. The average video manager owner may not have heard of Troma, so you'll have to do some convincing. Make sure that you are speaking to the manager, as most of the employees are only getting minimum wage and could probably give a fuck less about you wanting to be able to rent Rockabilly Vampire. After you ask the manager, if you have friends that like Troma, have them also come in and ask on subsequent days. Be sure that you mention the Troma website and TromaTeamVideo.com or you could send an e-mail Troma's customer support and ask them for a free catalog to give the manager or go to the Troma Team Video site and print it out yourself. They have online catalogs for both DVD and VHS. Highlight the most popular titles (troma.com has a top 13 sellers list on the right of most of the main pages). Another good thing to do is get everyone you know to sign a petition. If your video store knows a lot of people are interested in renting Troma movies, they'll be more likely to make the purchase. Do whatever it takes, but remember, Tromatized! nor Troma Entertainment Inc. are responsible if your ass gets killed or thrown in jail. Be sensible, not pyschopathic. One big suggestion is to not claim you represent Troma. Just tell them you're a fan (because it's true) and a loyal customer of their store and they'll probably be more likely to want to please you. Also, maybe if you rent a movie when you ask, they'd think you'd be more likely to come back and rent more and would be more likely to please you.

3. Get your local arthouse cinema to play Troma movies.
If you can get your video store to play Troma movies, why stop there? Wouldn't you like to see Troma movies in their native 35mm environment, with possibilities of having Lloyd Kaufman do a Q&A session in the near future? It's best to ask the smaller cinemas that mostly play the smaller indie titles and non-corporate owned theaters. You might want to go ahead and give petitioning and having other friends call a try to help the cause. Yet again, do whatever you have to, as long as it's legal and you don't get killed. I shouldn't have to post that disclaimer again, should I?

4. Recommend Troma movies to friends and on message boards.
Get a good hype going about your favorite Troma titles. Invite your friends over for Troma parties or get on message boards and tell people about how much you love Troma. Spread the word as much as you can, because word of mouth is some of the best publicity you can get.

5. Give Troma movies a bit more attention in the video stores.
Here's something I like to do. Go to whatever store you know of that carries videos and search through for Troma movies. When you find one, set it out facing the front of the rack so people will see it easier. Sure, the stockboy may come out and re-arrange it later, but people will see it for a while.

6. Expose your friends and family to Troma.
While it could end up being an express ticket to losing friends and being disowned, you may get lucky and discover that your friends and family have good enough taste to enjoy Troma movies. Not only that, but they may start buying Troma movies of their own.

7. Leave Troma catalogs at opportune places.
Print out or ask for several of the catalogs and leave them in places where people will be sure to find them. Bathrooms, doctors offices, libraries, at video stores, in magazine racks, or wherever you feel necessary, as long as you don't get your ass in trouble (yet again... not our fault).

Hopefully, with enough fan support, Troma will be able to keep running strong and we will finally get to see some new Troma movies. As Troma fans, it's our duty to keep true independence alive and hopefully this page has given you some ideas on how to go about doing that. Have you had success with any of the above methods? Do you have other suggestions to the Troma fans of the world? Send them to me!